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Heady development of smart appliances, achieving 20 times heady growth over 10 years
Posted Date:2013-12-17Sources:格兰博

 With CNC refrigerator, fuzzy cooker, automatic washing machines and other high-end smart appliances successive appearance, whether it is air conditioning, vacuum cleaners, rice cookers, washing machines and other traditional household appliances, or cooker, disinfection cabinet, steaming stew pot and other new appliances, which intelligent levels are rising and bring greater convenience to life. Orville Consulting data shows that in 2020, the ecological value of smart appliances will surge in 2010 of 5 billion yuan to 100 billion yuan, to achieve an increase of 20 times over ten year leap years growth.

      Heady development of smart appliances

It is reported that differences between smart appliances with traditional appliances is lie in its realization of anthropomorphic intelligence of smart appliance. Products through pre-installed sensors and control chip to capture and process information, for life into the gene technology. Implanted microprocessor and computer technology makes home appliances can automatically monitor their own fault, automatic measurement, automatic control, automatic adjustment and the remote control center communications capabilities, users can personalize according to their own habits, showing the appliance from the cold Electric transition to the PFP, has been recognized by consumers. Take smart TV as an example, Le TV, TCL, MI and Skyworth launched its own smart TV in 2013 and won a very good reputation.

Orville Consulting Vice President Jin Xiaofeng believes that the rapid development of smart appliances thanks to the rapid development of Internet technology. With the advent of the Internet intelligence era, intelligent control technology and information technology has got rapid development.So people generally hope internet technology to be able to further their daily lives, bringing more convenience, then smart appliances have come into being. The support of national policy for the development of smart appliances provides a good environment protection. Since 2009, the state has introduced a number of policies, and smart appliance industry is listed into high-tech industry and gives major support, which further strengthens the confidence of manufacturers to promote the development of smart appliances.

      Appliance industry began restructuring

Home appliance Is heading toward intelligent, information technology, network-based direction of change. Smart appliances can automatically respond to changes in the surrounding environment, adjustment of status to achieve the best results. With the development of electronic information technology, remote control of appliances becomes increasingly high degree of popularity, user can control the operation of home appliance when works at office. Meanwhile, a variety of smart products is also not isolated, in the era of intelligent, terminal intelligent products and applications will become increasingly rich, and relying on the cloud technology and big data integrating intelligence product family Internet, so that the truly realization of interaction between people and products, products and products, building an integrated smart home. For consumers, it can not only save time and effort, but also to achieve energy saving effect . It can be said that the market  prospects for smart appliances is very optimistic.

The development of intelligent home appliances promotes the restructuring throughout home appliance industry. First of all, intelligent appliances can help manufacturers achieve the long tail of services, promote industrial added value, but also let manufacturers and distributors do a single category breakthrough, realize system integration type layout and integration. Meanwhile, the development of intelligent home appliances promote the channel changes of home appliance industry. Buying smart appliances, solid product experience is the core part, when consumers buy smart appliances, they mainly focused on real product experience, compared with view online evaluation, they believe their own experience. Therefore, to develop smart appliances experiential marketing, to enhance the end-user experience services will be the main direction of development of smart appliances channels, the new model O2O, OVO, etc. will be leveraging online market to get rapid development.

      User experience will be radically changed

Reporter visited the home appliance stores in the observation that "smart" appliances price were higher than the average price of general home appliance.  Take microwave oven as an example, the price for most simple function is only 200 yuan, while with intelligent functions are more than one thousand yuan. Smart TV with the same size as regular TV, and its price is much higher than regular TV about one thousand or so. However, there are still a lot of people willing to buy smart appliances.


Despite good sales of smart appliances, but the reporter interviewed several customers knew that the usage of intelligent feature of smart home appliances are not high.

Ministry of Industry and Information Technology, day-ahead announced officially to China Mobile, China Telecom (50.01, -1.96, -3.77%) and China Unicom (14.95, -0.41, -2.67%) presented the three TD-LTE standard for 4G licenses, which means China began into the 4G era. And for the appliance industry, the arrival of the 4G era will promote the development of smart appliances which is closely associated with the network. "3G technology network bandwidth is limited, resulting in a number of network applications to card of smart TV is not very smoothly, so user experience feeling is weak," Liu Buchen, industry watchers said, “4G technology brings speed significantly improved and user experience of TV will be fundamentally changed.


According to Ovid Consulting (AVC) total datas show that in 2010, smart appliances just can easily simulate human thinking, and as information technology and network factors, traditional home appliances are combined with information technology,